AMS Brand Source
Role: Web UI Developer and Technical Web Manager
The AMS Brand Source was an Intranet site that maintained the most current company branding policies, guidelines, templates, and graphic elements. Implementing a new, company-wide branding campaign established a consistent, unified image of the firm. This affected not only communications materials but also internal applications, internal libraries, and external outsourced services.
The objective of the campaign was to:
- Increase awareness of AMS among their target audiences;
- Sharpen and unify the design and the visual style of the firm to a one-firm look;
- Ensure consistent messages about the firm are included in all external and internal communications; and,
- Ensure AMS is consistently presented as one firm.
Description of Responsibilities
I initially provided Web UI Development,design assistance, and Flash consultation to the Corporate Communications department. Later, I was brought back on board as the Technical Web Manager once the Brand Source site had been incorporated into the Documentum Content Management System.
