Gaby's Farm
Gourmet Tropical Fruit Ice Cream and Sorbets
Role: Brand Manager, Web User Interface Developer and Designer
Gaby’s Farm is a maker of Gourmet Tropical Fruit Ice Cream and Sorbets located in South Florida. This startup company required a complete Branding creation from top to bottom. The unique product, a high end blend of exotic fruit and all natural ingredients, required a distinctive approach.
Description of Responsibilities
I worked in numerous capacities with this company. The small size allowed me to work in a multitude of different areas on a regular basis. Working with the State of Florida’s Agricultural Promotional Campaign, I developed a complete set of all branding materials. I also functioned in a business management capacity. My contributions included:
- Web Site Design and PHP Development
- Product Packaging Design
- Promotional Posters and Signage
- Email Newsletters
- Letterhead and Business Cards
- Invoice Management System
- Accounting
- Employee Management
I even wrote a grant proposal which resulted in the US Department of Agriculture awarding Gaby’s Farm a $75,000 grant as well as winning several other grants to offset the cost of package printing.
